This is a question that has been asked hundreds of times. It is a question that has caused countless arguments during the design process, and even more during product testing. Still, it is a question that we love to explore, as it is a core component of our brand identity. For simplicity's sake, we have divided the answer into three major distinctions that we will cover throughout this section: a Symbol of Quality, a Statement of Persistence, and a Badge of Community.
1. A Symbol of Quality
Our mission has always been about delivering high-quality items that you will love. From heavyweight, comfortable cotton to stretchable and moisture-wicking elastane, we put together an ensemble of fabrics and features that leave you with a product you never want to take off. When you see the Ari A on our clothing, you can trust that it has been put through our rigorous design and testing phases that have led to a product that is the epitome of its type. You can think of the logo as our stamp of approval, ensuring that the item meets the high standards we require to be part of our stellar lineup.
2. A Statement of Persistence
Our logo serves as the statement piece for most of our products. It is not placed in prominent locations as a marketing tactic but as a reminder of the reason that you originally added the product to your closet. We push a message of consistent improvement in your life, however that may manifest. When the logo stays visible, it serves as encouragement to keep moving, to strive for progress, and to embrace an active lifestyle. Many of our community members have shared stories where they have felt a sense of complacency and melancholy, instinctively turning to the Ari A as a source of inspiration, motivation, and stubborn persistence to improve. We're honored to have such a pivotal role in your lives, and we plan to continue using the logo to push us all toward the goals we want to achieve.
3. A Badge of Community
Ari Everyday Wear isn't just about delivering innovative products, it's also about finding your sense of belonging. As seen on our About Us page, we have been -and always will be - committed to improving our community, creating new relationships, and expanding inclusivity. By proudly representing our logo, we invite you to join our group of like-minded individuals who share a passion for mental and physical wellness, express commitment towards continuous improvement, and show appreciation to others who follow along on this path. Wearing our pieces serves as the easiest way to identify with others who share the same values. Imagine wearing your Ari products in a fitness class or at a local event and connecting with others who recognize the logo. It creates an immediate bond—a shared understanding of the commitment to wellness and an appreciation for quality products. These connections can lead to friendships, workout partners, and support networks that extend beyond just the clothing. Together, we are building a community that thrives on support, motivation, and companionship—one logo at a time.
Conclusion
The prominence of our logo goes beyond branding—it's a statement of quality, persistence, and community. Each product with the Ari A serves as a testament to rigorous craftsmanship and premium materials, giving you clothing that meets only the highest of standards. More than that, it’s a symbol of motivation, a nudge toward continuous self-improvement, and a reminder to embrace a lifestyle rooted in ambition. As you wear our logo, you’re not just showcasing a brand; you’re connecting with a group of like-minded individuals who share a passion for wellness and a drive to grow together.
Join the Movement
At the end of the day, Ari Everyday Wear isn't just about selling clothes; it's about creating a change in the world. Having "our logo on everything" is our way of rallying everyone who believes in an active and aspirational lifestyle. We're here to inspire, support, and empower you throughout your everyday life. We're honored to be part of your journey, creating a community that thrives on support, motivation, and a shared commitment to a fulfilling, active life.
Elias Sitzmann
Ari Everyday Wear